Jayco Alula 2024 Kit Influence

Written by Henry Yates | 6ft8photographer

Team Jayco AlUla and Liv AlUla Jayco are Australia’s first WorldTour cycling teams. We joined them out training in Ballarat for their upcoming Australia Road National Championships and spent time with each of the teams throughout the series. Here is a small collection.

2024 Team Jayco AlUla Team Kit

The 2024 kit for both the GreenEDGE teams saw mixed reviews in the media. The colours are uniquely influenced by AlUla and Australia through its key landscapes combined with parallels with their sponsors forming the basis for their dominance

Jayco’s new team kits for 2024 pull inspiration from different identities for the men’s and women’s edition. In the men’s kit, for 2024 inspiration is pulled from their relationship with the Australian Ocean, Jayco Blue Jay and Giant Bicycles, combined with inspiration from the red-hot desert sands of the Australian and Saudi Arabian deserts.

The women’s kit inspiration for the aubergine colour of difference was inspired by its relation to the deep aubergine shades found in the AlUla night sky and Liv Cycling’s key brand colour.

All in all, the teams updated in our opinion has been well received across the board and is iconic in the peloton among other teams. The purposeful design colours help to emphasise its connection to Australia and AlUla.

Good Luck in this year upcoming WorldTour Event